Solidarity Friday instead of Black Friday: Kanela supports PETA Switzerland

The most important things in brief

• On Black Friday there are special offers and bargains all over the world.
• At Kanela, however, we have decided on this day - this year it is November 24th - to support people and organizations who do good and need money for it.
• For this reason, we are donating 10 percent of the daily turnover we achieve with Kanela on November 24th to PETA Switzerland.
• PETA (People for the Ethical Treatment of Animals) is used worldwide and, for example, takes action against abuses in animal husbandry.

When you buy something, you usually want to save money. That's the reason why we notice advertising with supposedly exclusive super offers always and everywhere: it's all about encouraging people to buy. We at Kanela would also like to encourage you to buy, especially on Solidarity Friday on November 24th!

Kanela donates 10 percent of sales

We would like to set an example against the consumer madness that prevails worldwide on November 24th. Black Friday will take place on this day in 2023, the day on which retailers offer deals, bargains and promotions in order to significantly boost sales shortly before the start of the pre-Christmas period. Yes, at Kanela we also encourage people to order heavily from us on this day - because we are donating ten percent of the total daily sales on November 24th to PETA Switzerland this year as part of Solidarity Friday.

PETA Switzerland is a partner organization of PETA USA - and with more than nine million people supporting PETA, this is the world's largest animal rights organization. Other PETA partner organizations are represented in France, Germany, the Netherlands, Great Britain, Australia and some Asian countries. In total, PETA is active in twelve countries around the world.

What is PETA doing

PETA aims to create a world free of animal cruelty, animal abuse and animal use or exploitation. Billions of animals worldwide suffer because people want to obtain food such as milk and meat - but that's not all. The production of fur, leather, medicines and cosmetics is also largely based on experiments on animals - PETA is campaigning against this. PETA is also concerned about the species-appropriate keeping of pets and animals in circuses and zoos.

Especially in the food industry, animals are herded together and fattened. In Switzerland, an animal dies in a laboratory every 54 seconds. PETA Switzerland has been fighting for animal rights and animal protection with its partner organizations since 2018. For PETA, this works best when the organization puts pressure on those responsible in politics and research - often through actions that attract attention and are distributed through the media. This often actually results in an improvement in the situation for animals, whose death is prevented or whose quality of life is significantly improved. PETA always uses resources efficiently and carefully.

You too can support Solidarity Friday and PETA

Join in and order your groceries from Kanela on November 24th! We pass on 10 percent of our total daily sales directly to the Swiss branch of PETA. The aid amounts received through Solidarity Friday will of course be used for a specific purpose. We look forward to every order.

If you would like to support PETA financially directly and beyond Solidarity Friday, you can find it at Website donation options. You can donate via PayPal, Visa, MasterCard and American Express. If you prefer to donate by bank transfer: PETA's account details are also listed there.